There are many things that you can do to optimize your website for better ranking in search engines. Below are a list of things that anyone can do to rank better. I’d like to imagine search engines using a point system to govern the billions of websites in the universe, giving points for elements and keywords that will help in bringing the most relevant results to searchers. I’ve divided the list into 3 different categories, for better understanding of the importance that each item brings. Important, quite important and very important.
- Keywords in < title > tag
- Keywords in URL
- Keyword density in content
- Keywords in anchor text
- Keywords in headings
- PR of inbound links
- Site similarity of inbound links
- .edu and .gov inbound links
- Quantity of inbound links
- Site accessibility
- Unique content
- Regular content changes
- The first in line
- Keywords in < alt > tags
- Anchor text of internal links
- Around the anchor text
- Age of inbound links
- Links from directories
- Age of document
- Site size
- Site age
- Site theme
- Keywords in < description > and < keywords > metatags
- Keyword phrases & adjacency
- Secondary keywords
- Misspelled keywords, Word stemming and Plural keywords
- Total outgoing links from the page that links to your site
- Named anchors
- IP address of inbound link
- Page size
- Location of files
- Domains and Subdomains
- Hyphens in URL
Imagine walking down a street with dozens of shops on the left and right, each with a name at the top, wanting to buy a table lamp. The street is busy and as you walk down further, you see a shop with the name of ‘Lights & Lamps’. You walk in, buy that table lamp you’ve been searching for and walk out. Little did you know, the shop next door also sells table lamps but with a cheaper price. You didn’t notice it cause it’s name was ‘Mr Chee’. It’s name sounded more like a restaurant than an electrical store.
Shop = your site
Signboard = < title > tag
http:// rangit.com / keywords-in-URL /
Directory names can help rankings in Google even if competition is competitive although keyword stuffing in URL may contribute to the site being flagged as spam. If the content is of quality and it matches, you’ll have full points for it.
Keyword density is the ratio of the word that is being searched for against the total number of words appearing on a given web page. A naturally written document contains a keyword density of at most 10%. It’s one of the simplest way of gaining points in search engine rankings. Chris did it.
The anchor text of inbound links can be a decisive factor when going after top ranking on extremely competitive search terms. John Chow displayed the power of anchor test when he lured anchor text in the form of contests, though linking for prizes is considered a violation of Google’s terms and conditions.
There are six levels of headings from < h1 > (the most important) to < h6 > (the least important). User agents may use headings to construct a table of contents for a document automatically. If the content is of quality and relevance, you’ll have full points for it.
In the world of Google, the higher your PR the higher your reputation. Getting an inbound link from a high ranking site will certainly give more value to the inbound link.
A hundred related sites linking to yours is more valuable then a thousand unrelated sites. Full points is awarded for relevance and and similarity.
Both top level domains are not sold to the public, hence the value. They don’t expire, are trusted and an inbound link carries much more weight than any other.
The more the better. It’s like voting. 1 link = 1 vote. All legitimate ones are counted and weighted against link popularity and originating context.
Just think like a website visitor and your best selling layout is generated in your mind. Improvements include checking browser compatibility, reducing password protected areas, 404 errors and broken links. Getting more pages successfully indexed will earn a site full points in this area.
Another fundamental issue, which that is often neglected. If the site (or separate pages) is unaccessible because of broken links, 404 errors, password-protected areas and other similar reasons, then the site simply can’t be indexed.
Content is king. Wrong.
Unique, high-quality, unduplicated content is king!
Frequency of content updating in blogs and websites are becoming of more value to Google than it used to be. The more frequent the content, the more likely others are going to visit your site and find articles that they want to link to, which in turn provides leverage in SERPs. I personally regard frequent content updating as the BEST marketing tool you can ever have in today’s web.
The heading should contain the most important keyword. Followed by a paragraph containing all the important keywords. Logic being the higher up the keyword, the more important it should be.
< alt > tags are considered by all 4 major engines. Use them to describe images. Put appropriate keywords in them as long as they actually describe the picture.
Internal links are hyperlinks that join the documents in the website. This is assuming you have more than one page which should be the case if you are serious about optimizing your site. As you have direct control over these internal links this is the place to start using the keywords that you are targeting in the anchor text.
Search engines pay attention to all of the text around a link as key words and descriptions to further indicate the relevance of the link. The text around it is also used to determine the nature of the link, whether if it is artificial or natural.
Think of it as wine. Also, gaining links consistently will certainly appear natural to search engines. A sudden spike in links will certainly alert them.
Certainly a boost in rankings. However, the most boosts will come mostly from huge directories like dmoz.org, yahoo directory, or about.com.
Recent and regularly updated documents gain points from search engines.
Gain favor with search engine spiders. Every website should have one. Here’s a suggestion. Try this sitemap generator.
The bigger, the better. Also, take user friendliness and ease of navigation into consideration as it grows.
The older the site is, the more recognized and regarded it will be. Trust points are awarded to respected and established sites, for they indicate the notion that they have been around and are here to stay.
This is an area that matters a lot as it promotes the ranking of pages that are related to the theme. The theme ‘because you value your mind‘ is one example of low theme/content relevance.
Since the search engines use a wide variety of factors to determine site rankings, optimizing a page to rank high is a cumulative effort. You should use everything available to you that the engines might give some weight, and therefore you should certainly use < Description > and < Keywords > metatags along with every other legitimate, acceptable technique available. At best, it may help boost your site a bit in those engines that still read them.
The gap between 2 keywords is best when close to each other. Imagine ‘heart surgery’ in the first paragrgaph compared to ‘heart’ in the 1st sentence and ‘surgery’ in the 10th sentence. Keyword phrases stand a better chance when it is popular like ‘free online dating’ or ‘make money online’.
Rank better for targeted traffic. Imagine battling with hundreds of thousands of others for ‘plastic surgery’ compared to a handful for ‘plastic surgery manchester city’.
Sometimes misspelled keywords can represent a very high number of searches. Obviously, you don’t want to have misspelled words be visible on your page, however, it is a good idea to include them in your keywords meta tag.
Word stemming refers to the use of root words as synonyms for other words. For example, the word “climb” will be treated the same as “climbing”. Most search engines use word stemming, but in many cases the search results will vary. It is best to add the most commonly used versions of each word.
You will also find different results when searching for singular and plural keywords. It is best to include both.
Search engines do take into account synonyms of targeted keywords besides the main ones. The site get points from search engines when ranking and relevancy is calculated.
Scarcity brings value. Imagine an ice cream sale everyday and an ice cream sale once a month. The less outgoing links that the site has, the more value it brings to your site.
Using named anchors where appropriate improves keyword relevancy. When links are in the form < a href="/keyword.aspx#keyword" >, then keyword targeting is improved.
A page size of < 40KB gains more favor than a page size of > 100KB.
The nearer a file is to the root directory, the better it ranks. Imagine comparing it against another file that is stored in the 5th layer of the tree.
The domain name http://rangit.com is definitely given more points by search engines compared to the subdomain of http://rangit.wordpress.com