Are you a Firefox user?
If your answer is yes then you are more (sexy =P) tech-savvy, educated and engaged with user-generated content compared to internet explorer users.
The graph above interprets people’s interests, passions and lifestyles based on their actual online behavior. Marketing agencies are able to design more efficient advertising strategies based on the behavioural patterns of their targeted audience.
Firefox users rule over the 5 major areas of :
- Online Services
- Book Sites
- Directories / Resources
Almost 70% of Firefox users visit blogs and photo sharing sites, much more compared to less than 4 out of 10 IE users. Firefox users are also more likely to visit sites offering online services such as software downloads (84 percent vs. 54 percent).
86% of Firefox users visit Technology sites, which is 26% more than IE users. Less than 3 in 10 IE users visit technology news sites while Firefox has more than 5 in 10.
Education seems to be somewhat of a priority to Firefox users as 78% of them seem to prove the fact. I’m not sure on what to say about IE users, but 56% is quite a difference when compared.
Think about it. Firefox with 6 in 10 users compared to IE with a little more than 3 in 10.
70% in Firefox compared to less than half in IE is no joke.
Conclusion is, Firefox users are more aware of what’s up and what’s down in the cyber world. Firefox has changed my life too. It has changed the way I see the world wide web. If you’re already an user, you might want to further accelerate your Firefox with these 13 tweaks. If you haven’t, go download it.
Measuring the digital world